Strategy, innovation: our approach
For media and communications firms, market conditions have
fundamentally changed with the expanding variety of media
products and the progressive dissolution of traditional boundaries
New business models are required -- particularly in times of falling
advertising revenues -- ones that put the focus on the value of
content. Providing information free of charge is on the wane while
new marketing and distribution channels are opening up in increasing
What is critical is to create the right linkages in the product portfolio
between "new" and "traditional" media, ones that extend the
chain of the generated content.
Achieving this goal takes professionalism and specific experience
we have both.