For media and communications firms, market conditions have
fundamentally changed with the expanding variety of media
products and the progressive dissolution of traditional boundaries
of competition.

New business models are required -- particularly in times of falling
advertising revenues -- ones that put the focus on the value of
content. Providing information free of charge is on the wane while
new marketing and distribution channels are opening up in increasing
numbers.

What is critical is to create the right linkages in the product portfolio
between "new" and "traditional" media, ones that extend the marketing
chain of the generated content.

Achieving this goal takes professionalism and specific experience -
we have both.