The changing competitive environment and increasing complexity
of the media and communications markets are creating greater
challenges to firms' ability to perform.

Players in these markets are faced with the task of repositioning
themselves in accordance with the new circumstances. Managing
this pressure to adapt alone and without assistance is often impossible
however. When growing organically appears not to make sense or to
be unrealistic, the task is to form strategic alliances in order to obtain
benefit from the specific strengths of other market participants.

Ultimately what counts is to ensure your own company's success as a
business. Selecting the right partner and strategy is critical based on
your company's business situation and position in the market. Achieving
this goal requires professionalism and specific experience
- we have both.