Internationalization: our methods
We develop the strategic foundations for internationalization
projects
based on sound portfolio and market analyses,
formulating clear implementation sub-goals.
We develop the concept in the form of an execution plan that is
precisely defined at every step and geared to the targeted objectives.
We take charge of execution, implementing ongoing improvement
processes on an operational level.
We monitor goal obtainment and measure market success using
our proprietary brand media monitor.